The Old Blog Archive, 2005-2009


Bought a pin at a museum shop, it says “Helveticul”. The salesperson, who just like many others are bilingual, confirmed my guess: it combines the word Helvetica with the French insulting word (think of “en-” plus the word in question then verbalize it). In a genius stroke it becomes a subtler message than Helvetica the Film‘s official “I Love Helvetica” and “I Hate Helvetica” pin-pair. In Helvetica.

So I put it on my backpack and enjoy the love-hate relationship with the typeface, à la française.

2 Responses to “Helveticul”

  1. on 25 Mar 2008 at 10:17 pmChung-chieh Shan


  2. on 26 Mar 2008 at 12:59 amlukhnos

    That should do. I’m wondering if you can verbalize Helveticul though, say, helveticuler?